In other words, Advertising. I know you hate it; I know why you hate it.  Of course, it can be a big fat waste of money. But if done correctly – with strategy, it can help put your business ahead of your competition, who is, in fact, wanting to take your market share. That’s how it works: who is getting market share and who isn’t. You might think your business is coming from Google, but by the time they have gotten to searching, they already made up their mind. Where advertising changes things is what they Google. If they are … Continue reading Let’s talk Dirty