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		<title>A Fungal Disease, Along With Climate Change, Threatens Colorado’s Prized Peaches</title>
		<link>https://yellowscene.com/2026/05/26/a-fungal-disease-along-with-climate-change-threatens-colorados-prized-peaches/</link>
					<comments>https://yellowscene.com/2026/05/26/a-fungal-disease-along-with-climate-change-threatens-colorados-prized-peaches/#respond</comments>
		
		<dc:creator><![CDATA[Guest Contributor]]></dc:creator>
		<pubDate>Wed, 27 May 2026 02:30:35 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Online News]]></category>
		<category><![CDATA[Cytospora Infection]]></category>
		<category><![CDATA[Plant Pathology]]></category>
		<category><![CDATA[Tree Sap]]></category>
		<category><![CDATA[colorado state university]]></category>
		<category><![CDATA[Pomology]]></category>
		<category><![CDATA[Temperature Shifts]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[Colorado Peach Industry]]></category>
		<category><![CDATA[Fruit Tree Production]]></category>
		<category><![CDATA[Collection Traps]]></category>
		<category><![CDATA[Orchard Mesa]]></category>
		<category><![CDATA[Jane Stewart]]></category>
		<category><![CDATA[Peach-Growing]]></category>
		<category><![CDATA[Fruit Tree Growers]]></category>
		<category><![CDATA[David Sterle]]></category>
		<category><![CDATA[Peach-Growing Microclimate]]></category>
		<category><![CDATA[Fruit Tree Orchards]]></category>
		<category><![CDATA[Cytospora Canker]]></category>
		<category><![CDATA[Cytospora Canker Infections]]></category>
		<category><![CDATA[Scaffolds]]></category>
		<category><![CDATA[Cytospora]]></category>
		<category><![CDATA[Hotchkiss]]></category>
		<category><![CDATA[Pathogen Infection]]></category>
		<category><![CDATA[Pennsylvania]]></category>
		<category><![CDATA[Gummosis]]></category>
		<category><![CDATA[Insect Damage]]></category>
		<category><![CDATA[Peach Trees]]></category>
		<category><![CDATA[Cold Damage]]></category>
		<category><![CDATA[Palisade]]></category>
		<category><![CDATA[The Conversation]]></category>
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					<description><![CDATA[<p>This Storyshare is republished in whole from The Conversation. Featured Picture: Colorado’s peach industry is threatened by a fungal disease. Helen H. Richardson/The Denver Post via Getty Images Authors: Jane Stewart, Colorado State University and David Sterle, Colorado State University In western Colorado, home to the treasured Palisade peach, cytospora canker is one of the most economically consequential fungal diseases faced by growers. A recent survey conducted by Colorado State University in Orchard Mesa found that 100% of the orchards have trees infected with cytospora canker. In some orchards, you can smell the sweetness of gummosis, the sweet oozing of</p>
<p>The post <a rel="nofollow" href="https://yellowscene.com/2026/05/26/a-fungal-disease-along-with-climate-change-threatens-colorados-prized-peaches/">A Fungal Disease, Along With Climate Change, Threatens Colorado’s Prized Peaches</a> appeared first on <a rel="nofollow" href="https://yellowscene.com">Yellow Scene Magazine</a>.</p>
]]></description>
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<div class="theconversation-article-body">
<p><em>This Storyshare is republished in whole from The Conversation.</em></p>
<p><em>Featured Picture: Colorado’s peach industry is threatened by a fungal disease. <a href="https://www.gettyimages.com/detail/news-photo/farmer-tricia-sproles-looks-for-ripe-sweet-red-globe-news-photo/598514654?adppopup=true">Helen H. Richardson/The Denver Post via Getty Images</a></em></p>
<p><strong><em>Authors: <a href="https://theconversation.com/profiles/jane-stewart-2456538">Jane Stewart</a>, <a href="https://theconversation.com/institutions/colorado-state-university-1267">Colorado State University</a> and <a href="https://theconversation.com/profiles/david-sterle-2456541">David Sterle</a>, <a href="https://theconversation.com/institutions/colorado-state-university-1267">Colorado State University</a></em></strong></p>
<p>In western Colorado, home to the treasured <a href="https://www.visitpalisade.com/blog/orchardsfarms">Palisade peach</a>, cytospora canker is one of the most economically consequential fungal diseases faced by growers.</p>
<p>A recent <a href="https://webdoc.agsci.colostate.edu/aes/wcrc/Annual_Reports/tr09_12.pdf#page=55">survey conducted by Colorado State University</a> in Orchard Mesa found that 100% of the orchards have trees infected with cytospora canker. In some orchards, you can smell the sweetness of gummosis, the sweet oozing of sap from a tree that occurs from injury, stress, pathogen infection or insect damage.</p>
<p>We are part of a team of fruit tree growers, <a href="https://scholar.google.com/citations?user=kvJAbX0AAAAJ&amp;hl=en">extension personnel</a> and <a href="https://scholar.google.com/citations?user=1I_9xOoAAAAJ&amp;hl=en">researchers</a> who are developing tools for mitigating cytospora canker in fruit tree orchards in Colorado and Utah.</p>
<p>In a study we published, we estimate this disease results in <a href="https://doi.org/10.1094/PDIS-05-18-0801-RE">at least US$3 million in annual economic losses</a> for growers in Colorado. In infected large branches, which are called scaffolds, the damage can result in a <a href="https://webdoc.agsci.colostate.edu/aes/wcrc/techbulletins/cytospora%20fact%20sheet-Pokharel.pdf">50% loss of peaches per tree</a>.</p>
<p>Peaches were first planted in Palisade and Grand Junction in 1882 by <a href="https://spl.cde.state.co.us/artemis/umcserials/umc319internet/umc319v9n41994internet.pdf">one of the first white settlers to the area, John Harlow</a>. Peaches and other fruit trees have been Colorado staples ever since. In 2024, Colorado farmers produced roughly 15,000 tons of peaches <a href="https://www.nass.usda.gov/Statistics_by_State/Colorado/Publications/Annual_Statistical_Bulletin/Bulletin2024.pdf">valued at $34 million</a>.</p>
<p>However, fruit tree production in the Intermountain West, which covers Colorado, Utah and Idaho, is threatened by diminishing water supplies, spring frosts, variable winter temperatures and soils that are above the ideal pH range for peach trees. Further exacerbating the environmental stresses are pest problems and the persistent cytospora canker disease.</p>
<h2>What is cytospora canker?</h2>
<p>Cytospora canker is caused by fungi within the genus <em>Cytospora</em>. These pathogens are <a href="https://doi.org/10.1094/PHYTO-05-21-0210-R">found globally and affect more than 70 species</a> of woody shrubs and trees. These fungi have been present on fruit trees in the U.S. since at least 1892 when cytospora canker was first discovered on peach, plum and almond trees in Pennsylvania and New Jersey. Cytospora canker was first described as only a disease of stressed trees, but now it is recognized as a destructive disease in tree fruit across the U.S.</p>
<p><iframe title="PlantTalk: Cytospora Cankers" width="680" height="383" src="https://www.youtube.com/embed/NfXgzjOstLg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<p style="text-align: center;"><span class="caption">Plant Talk Colorado: What is cytospora canker? A video from Colorado State University Extension.</span></p>
<p>Growers expect peach trees to live for 20 years. The first five of those years are initial growth. The next 10 years are full production. Then, the tree’s productivity tapers off in the last five years of its life. The disease has halved the life of an orchard in Colorado from 20 years to 10 years or fewer. Trees that get infected during the first or second year are typically dead by year four or five before they reach peak production.</p>
<p>Cytopora canker typically enters through wounded and woody branches or twigs. Wounding occurs when branches are pruned to maintain tree vigor or through severe freezing or hail events. <a href="https://climate.colostate.edu/co_cag/index.html">Freeze events are common in Colorado</a> and are particularly harmful in the fall if temperatures drop abruptly without giving trees enough time to acclimate to the temperature shift.</p>
<p>Ice formation within plants causes swelling and cracking in woody tissues, as well as the formation of ice crystals within plant cells that can puncture the cells, leaving them vulnerable to oxidative damage and infection. Small cracks enable cytospora spores, like the seeds of a plant, to enter and begin to cause infections.</p>
<h2>Cytospora canker and freeze</h2>
<p>In 2020, a major freeze event damaged many trees throughout Colorado.</p>
<p>Following a warm October, temperatures <a href="https://coagmet.colostate.edu/data/hourly/hot02.csv?header=yes&amp;from=2020-10-01&amp;to=2020-10-31&amp;fields=t">dropped from 65 degrees Fahrenheit (18 degrees Celsius) to below 10 F (-23 C) in a 48-hour time span</a> in the fruit region around the town of Hotchkiss. Because the recent temperatures had been in the 70s, there was not an appropriate amount of acclimation in the trees to be prepared for this large temperature drop. Leaves were still green, and sap was still flowing through the woody tissues.</p>
<p>The damage from this single freeze directly led to the <a href="https://www.gjsentinel.com/news/growers-still-dealing-with-impacts-of-fall-20-freeze/article_0bf8c598-b6c6-11ec-b5f0-1f72797184dc.html">death of tens of thousands of peach trees</a> across the western slope of Colorado.</p>
<p>The sudden freeze also allowed for a proliferation of new cytospora canker infections on peaches trees that were not killed outright by the freeze. The surviving trees were often more vulnerable because the cracked skin and bark of peach branches was now exposed to infection by the fungus. This correlation between cytospora infection and cold damage is thought to be a major reason why cytospora canker is a particularly significant disease in Colorado.</p>
<div id="attachment_98747" style="width: 730px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-98747" decoding="async" fetchpriority="high" class="wp-image-98747" src="https://yellowscene.com/wp-content/uploads/2026/05/peach-tree-cytospora-1024x575.jpg" alt="" width="720" height="404" srcset="https://yellowscene.com/wp-content/uploads/2026/05/peach-tree-cytospora-1024x575.jpg 1024w, https://yellowscene.com/wp-content/uploads/2026/05/peach-tree-cytospora-300x169.jpg 300w, https://yellowscene.com/wp-content/uploads/2026/05/peach-tree-cytospora-768x431.jpg 768w, https://yellowscene.com/wp-content/uploads/2026/05/peach-tree-cytospora.jpg 1200w" sizes="(max-width: 720px) 100vw, 720px" /><p id="caption-attachment-98747" class="wp-caption-text">A peach tree trunk infected with cytospora canker shows the characteristic gummosis symptom of the disease.</p></div>
<p>To manage the pathogen, growers can remove trees that are infected, protect wounds with chemicals to prevent new infections and ensure that established trees are free of stress. However, management strategies have limited efficacy due to the growing conditions. While Palisade has the most ideal peach-growing microclimate in Colorado, the cold season is <a href="https://hos.ifas.ufl.edu/stonefruit/production/frost-protection/">near the limits of what peaches can tolerate</a>.</p>
<p>In April 2026 there were several nights when the temperatures reached into the low 20s F (-7 degrees C) in different orchards in Delta County, Colorado. Fruit had already started to grow and was very susceptible to the cold temperatures. As a result, growers around <a href="https://5280.com/colorados-delta-county-orchard-crop-is-lost-after-a-devastating-spring-frost/">Hotchkiss and Paonia lost their peach crop</a>.</p>
<p>Palisade orchards avoided that level of damage because on those same nights the temperatures dropped only to the upper 20s F (-2 degrees C), which damaged some fruit but left enough behind to have a full crop in most cases. Spring frosts like these reduce fruit production but generally aren’t going to contribute to increased proliferation of cytospora canker.</p>
<div id="attachment_98748" style="width: 730px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-98748" decoding="async" class=" wp-image-98748" src="https://yellowscene.com/wp-content/uploads/2026/05/peach-tree-gummy-ooze-cytospora-1024x683.jpg" alt="" width="720" height="481" srcset="https://yellowscene.com/wp-content/uploads/2026/05/peach-tree-gummy-ooze-cytospora-1024x683.jpg 1024w, https://yellowscene.com/wp-content/uploads/2026/05/peach-tree-gummy-ooze-cytospora-300x200.jpg 300w, https://yellowscene.com/wp-content/uploads/2026/05/peach-tree-gummy-ooze-cytospora-768x512.jpg 768w, https://yellowscene.com/wp-content/uploads/2026/05/peach-tree-gummy-ooze-cytospora.jpg 1200w" sizes="(max-width: 720px) 100vw, 720px" /><p id="caption-attachment-98748" class="wp-caption-text">Gummy ooze from a peach tree damaged by cytospora canker. David Sterle</p></div>
<h2>Solutions in progress</h2>
<p>Researchers from Colorado State University are working toward developing strategies to combat this disease. Our team has <a href="https://doi.org/10.1016/j.cropro.2021.105654">developed chemical options</a> for conventional and organic growers that have helped slow the spread. We are determining whether some peach cultivars are tolerant to the pathogens, and we are continuing to understand the population biology of cytospora to help us develop new management strategies.</p>
<p>The pathogen can be spread through air, on insects, during irrigation and possibly with the <a href="https://doi.org/10.1016/j.cropro.2021.105654">movement of new peach trees into orchards</a>. Many fungi that produce cankers in trees can <a href="https://www.doi.org/10.1079/9781845933869.0352">move spores only short distances through rain splash</a>. But spores of the fungus have been found in collection traps about 250 feet (76 meters) from a tree with canker that is making spores.</p>
<p>We have established the cytospora working group as a collaborative research, extension and grower group to collectively develop solutions for cytospora canker. We are continuing to better understand factors involved in disease development and establish best management practices to help growers combat this disease and keep the Colorado peach industry vibrant.</p>
<p><em>Read more of our stories about <a href="https://theconversation.com/us/boulder-colorado-news">Colorado</a>.</em><!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img decoding="async" loading="lazy" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/263246/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p>
<p><a href="https://theconversation.com/profiles/jane-stewart-2456538">Jane Stewart</a>, Associate Professor of Plant Pathology, <em><a href="https://theconversation.com/institutions/colorado-state-university-1267">Colorado State University</a>,</em> and <a href="https://theconversation.com/profiles/david-sterle-2456541">David Sterle</a>, Research Scientist in Pomology, <em><a href="https://theconversation.com/institutions/colorado-state-university-1267">Colorado State University</a></em></p>
<p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/a-fungal-disease-along-with-climate-change-threatens-colorados-prized-peaches-263246">original article</a>.</em></p>
</div>
<p>The post <a rel="nofollow" href="https://yellowscene.com/2026/05/26/a-fungal-disease-along-with-climate-change-threatens-colorados-prized-peaches/">A Fungal Disease, Along With Climate Change, Threatens Colorado’s Prized Peaches</a> appeared first on <a rel="nofollow" href="https://yellowscene.com">Yellow Scene Magazine</a>.</p>
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		<title>Duncan Coker &#124; Spotlight</title>
		<link>https://yellowscene.com/2024/10/01/duncan-coker-spotlight/</link>
					<comments>https://yellowscene.com/2024/10/01/duncan-coker-spotlight/#respond</comments>
		
		<dc:creator><![CDATA[Mary-Beth Skylis]]></dc:creator>
		<pubDate>Tue, 01 Oct 2024 22:53:38 +0000</pubDate>
				<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Spotlight]]></category>
		<category><![CDATA[Scene]]></category>
		<category><![CDATA[Roots Music Project]]></category>
		<category><![CDATA[Duncan Coker]]></category>
		<category><![CDATA[musician]]></category>
		<category><![CDATA[folk]]></category>
		<category><![CDATA[Duncan Coker Band]]></category>
		<category><![CDATA[The Beatles]]></category>
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					<description><![CDATA[<p>Local Musician, Duncan Coker, Leans into the Red Dirt Genre in His First Album</p>
<p>The post <a rel="nofollow" href="https://yellowscene.com/2024/10/01/duncan-coker-spotlight/">Duncan Coker | Spotlight</a> appeared first on <a rel="nofollow" href="https://yellowscene.com">Yellow Scene Magazine</a>.</p>
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<p><em>Boulder-based musician Duncan Coker released his first album in February of this year. Since then, he’s turned his one-man show into the Duncan Coker Band and begun touring around Colorado. We caught up with Coker to learn more about his inspirations, musical past, and where we might catch them live.</em></p>
<p>Coker was 15 when he got his first guitar, but his attraction to music came at an even younger age, “As a kid, my mom had a really cool vinyl record collection. Vinyl is kind of coming back. But back then, that’s [how you listened to music],” said Coker. He went on to list bands like The Beatles and Simon &amp; Garfunkel as some artists he’d play on vinyl.</p>
<p><img decoding="async" loading="lazy" class="alignleft size-medium wp-image-73776" src="https://yellowscene.com/wp-content/uploads/2024/09/duncan-coker-band-outside-venue_spotlight_entertainment_yellow-scene-magazine_2024-09-300x251.jpg" alt="" width="300" height="251" srcset="https://yellowscene.com/wp-content/uploads/2024/09/duncan-coker-band-outside-venue_spotlight_entertainment_yellow-scene-magazine_2024-09-300x251.jpg 300w, https://yellowscene.com/wp-content/uploads/2024/09/duncan-coker-band-outside-venue_spotlight_entertainment_yellow-scene-magazine_2024-09-768x644.jpg 768w, https://yellowscene.com/wp-content/uploads/2024/09/duncan-coker-band-outside-venue_spotlight_entertainment_yellow-scene-magazine_2024-09.jpg 940w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>As his interest in music grew, he started playing in a garage band, “We did covers in highschool,” he reflected. Over the years, Coker has drawn inspiration from artists like Townes Van Zandt, Guy Clark, and Graham Parsons. He grew up in South Carolina and New Jersey, where he absorbed the sounds around him.</p>
<p>“Then midlife kind of happens. Years go by,” he said.<strong> Coker’s life as a family man took precedence over music for many years. It wasn’t until he moved to Boulder that he began immersing himself in sound again. “I got exposed to a really welcoming community. There’s a lot of bluegrass here, which is great, but there are also other singer-songwriter circles,” he said.</strong></p>
<p>In addition to finding a musical community, he began exploring educational opportunities at Planet Bluegrass in Lyons. “They have a song school that’s kind of famous. You’re really immersed in music and songwriting and get involved with a local songwriting circle here. All of that kind of got me to where I am now.”</p>
<p>Coker recorded the entire album in 2023, which is atypical for many small artists due to the sheer cost. Price ranges for single song productions can run anywhere from $500 to $5000 each, while a full length album can cost $10,000. This is one reason why many artists develop home recording studios and produce their records on their own. Fortunately, <strong>Coker found a supportive producer and recorded each song individually at<a href="https://www.broadwaymusicstudios.com/"> Broadway Music Studios</a> in Boulder before realizing he had enough content to release a full-length record.</strong></p>
<p><img decoding="async" loading="lazy" class="alignleft size-large wp-image-73778" src="https://yellowscene.com/wp-content/uploads/2024/10/duncan-coker-live-singing-on-stage_YS_spotlight_entertainment_yellow-scene-magazine_2024-09-1024x515.jpg" alt="" width="680" height="342" srcset="https://yellowscene.com/wp-content/uploads/2024/10/duncan-coker-live-singing-on-stage_YS_spotlight_entertainment_yellow-scene-magazine_2024-09-1024x515.jpg 1024w, https://yellowscene.com/wp-content/uploads/2024/10/duncan-coker-live-singing-on-stage_YS_spotlight_entertainment_yellow-scene-magazine_2024-09-300x151.jpg 300w, https://yellowscene.com/wp-content/uploads/2024/10/duncan-coker-live-singing-on-stage_YS_spotlight_entertainment_yellow-scene-magazine_2024-09-768x386.jpg 768w, https://yellowscene.com/wp-content/uploads/2024/10/duncan-coker-live-singing-on-stage_YS_spotlight_entertainment_yellow-scene-magazine_2024-09-1536x772.jpg 1536w, https://yellowscene.com/wp-content/uploads/2024/10/duncan-coker-live-singing-on-stage_YS_spotlight_entertainment_yellow-scene-magazine_2024-09.jpg 1569w" sizes="(max-width: 680px) 100vw, 680px" /></p>
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<p>Getting started was the easy part for Coker. He already had a vision. “I wanted to take [my songs] and bring them to life with a full band, including a rhythm section, and steel guitar.” All in all, the process took him about 10 months. Then, Coker decided that the next organic step would be to release the album.</p>
<p><strong>The result is an Americana-style album with a “red dirt” sound. The red dirt sound originated in Oklahoma in the 80s. It blended Americana sounds with folk, country, rock, honky-tonk, and bluegrass,</strong> creating a conglomeration of sounds with roots in America’s South. Coker’s own take on the music style is largely upbeat. It seems to follow major chord progressions, and it often incorporates the steel guitar.</p>
<p>While much of Coker’s journey has been a solo one, Coker has always enjoyed working with other people and performing. But it wasn’t until he had an album release party in April this year that he started looking for a band. Eventually, he landed on a band of musicians that he really liked. “So, we just kept going,” he said. “Now we’re gigging in Denver, Boulder, and Longmont. It’s been really fun. I hope to record some more singles with this band in October for release early next year.”</p>
<p><em>The Duncan Coker Band will be touring locally over the next few months, but the show Coker is most excited about right now </em><em>will be at <a href="https://www.eventbrite.com/e/duncan-coker-sarah-adams-tickets-991170857717">Roots Music Project</a> on November 16th.</em></p>
<p><img decoding="async" loading="lazy" class="alignleft  wp-image-73779" src="https://yellowscene.com/wp-content/uploads/2024/10/duncan-coker-band-black-and-white-photo_YS_spotlight_entertainment_yellow-scene-magazine_2024-09-1024x819.jpg" alt="" width="538" height="430" srcset="https://yellowscene.com/wp-content/uploads/2024/10/duncan-coker-band-black-and-white-photo_YS_spotlight_entertainment_yellow-scene-magazine_2024-09-1024x819.jpg 1024w, https://yellowscene.com/wp-content/uploads/2024/10/duncan-coker-band-black-and-white-photo_YS_spotlight_entertainment_yellow-scene-magazine_2024-09-300x240.jpg 300w, https://yellowscene.com/wp-content/uploads/2024/10/duncan-coker-band-black-and-white-photo_YS_spotlight_entertainment_yellow-scene-magazine_2024-09-768x615.jpg 768w, https://yellowscene.com/wp-content/uploads/2024/10/duncan-coker-band-black-and-white-photo_YS_spotlight_entertainment_yellow-scene-magazine_2024-09.jpg 1436w" sizes="(max-width: 538px) 100vw, 538px" /></p>
<p>The post <a rel="nofollow" href="https://yellowscene.com/2024/10/01/duncan-coker-spotlight/">Duncan Coker | Spotlight</a> appeared first on <a rel="nofollow" href="https://yellowscene.com">Yellow Scene Magazine</a>.</p>
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		<title>Spotlight on Pay to Play</title>
		<link>https://yellowscene.com/2023/08/24/spotlight-on-pay-to-play/</link>
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		<dc:creator><![CDATA[French Davis]]></dc:creator>
		<pubDate>Thu, 24 Aug 2023 21:30:36 +0000</pubDate>
				<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Spotlight]]></category>
		<category><![CDATA[Scene]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Troy Thill]]></category>
		<category><![CDATA[Sarah Mount]]></category>
		<category><![CDATA[Max Hass]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[labor]]></category>
		<category><![CDATA[Holon Law Partners]]></category>
		<category><![CDATA[The Weeknd]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Bridging the Music Promotions]]></category>
		<category><![CDATA[Michael Gates]]></category>
		<category><![CDATA[Jonah Lipsky]]></category>
		<category><![CDATA[KeithM McClinton]]></category>
		<category><![CDATA[Reptiles and Samurai]]></category>
		<category><![CDATA[Ian Svagdis]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Colorado Musicians Union]]></category>
		<category><![CDATA[Mojocat]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Mateo Perez]]></category>
		<category><![CDATA[Frederick Pagnani]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[Joe Hoffman]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Herman's Hideaway]]></category>
		<guid isPermaLink="false">https://yellowscene.com/?p=64638</guid>

					<description><![CDATA[<p>Content is value. Sadly, it's evident that the people responsible for distributing content have long forgotten that fact.</p>
<p>The post <a rel="nofollow" href="https://yellowscene.com/2023/08/24/spotlight-on-pay-to-play/">Spotlight on Pay to Play</a> appeared first on <a rel="nofollow" href="https://yellowscene.com">Yellow Scene Magazine</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="fb-root"></div>
<p><em>By David Flomberg</em></p>
<p><span style="font-weight: 400;">Content is value.</span></p>
<p><span style="font-weight: 400;">Sadly, it&#8217;s evident that the people responsible for distributing content have long forgotten that fact. From the streaming model — e.g. Spotify, Apple Music, etc. — that cratered the financial value of recording artists’ music to the SAG/AFTRA strike now stretching into its second month, it’s apparent that the list of entities who want a piece of the value of art created by other people has grown exponentially greater than what the movie houses and record labels of yesteryear chiseled out.</span></p>
<p><span style="font-weight: 400;">And while SAG/AFTRA has some measure of leverage in this battle, for musicians it’s a David and Goliath story where Goliath wins, whether it’s in the local scene or when it’s on a national stage. In this case, it’s the “Pay-to-Play” model, where musicians literally pay a promoter or the venue to perform on the stage. And while it’s not a new concept by any measure, it is creeping into new areas of Colorado’s music </span><a href="https://yellowscene.com/2023/06/27/multiple-denver-area-artists-attest-to-being-scammed-by-event-organizer/"><span style="font-weight: 400;">and arts</span></a><span style="font-weight: 400;"> scene.</span></p>
<h1><b>On The Big Stages</b></h1>
<p><span style="font-weight: 400;">When The Weeknd performed for the Super Bowl halftime performance in 2021, he didn’t make a dime. </span></p>
<p><span style="font-weight: 400;">In fact, he spent more than $7 million on the production, according to </span><i><span style="font-weight: 400;">Billboard</span></i><span style="font-weight: 400;"> magazine (“</span><a href="https://www.billboard.com/music/music-news/super-bowl-halftime-shows-cost-millions-who-pays-9522209/"><span style="font-weight: 400;">Super Bowl Halftime Shows Cost Millions. Who’s Paying?” </span><i><span style="font-weight: 400;">Billboard.com</span></i><span style="font-weight: 400;">, Feb. 5, 2021</span></a><span style="font-weight: 400;">) — the most expensive “pay-to-play” event a musician will ever encounter.</span></p>
<p><span style="font-weight: 400;">While the NFL covers most of the production costs of the annual event, the value to the artist is access to the largest captive audience in the world — Super Bowl LVII was viewed by 115.1 million people. After their Super Bowl performances in previous years, “Shakira‘s Spotify tracks increased by 230% compared to the previous week, and Jennifer Lopez’s music went up by 335%,” </span><i><span style="font-weight: 400;">Billboard</span></i><span style="font-weight: 400;"> reported. Rihanna’s digital album sales skyrocketed 301% after her halftime performance in this year’s Super Bowl, according to </span><i><span style="font-weight: 400;">Forbes</span></i><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">In Los Angeles, iconic venue Whiskey a Go Go has long been a “pay-to-play” venue. Audiences often include record label executives and talent scouts. For bands looking to get signed, the cost to play there is viewed as a necessary marketing spend. Given the history of musical acts that launched careers there — ranging from Otis Redding to Guns N’ Roses — it’s a reasonable investment. </span></p>
<p><span style="font-weight: 400;">But in Colorado, that practice has never taken hold — certainly not at the myriad small-to-midsized venues dotting the Front Range. Occasionally, major touring acts allow local acts to “sign on” to their tour as an opener at a large venue for a fee — but again, that’s for access to a major act’s sizable audience and it can be worth the cost for that kind of quantifiable exposure. However, that’s the exception. Not the rule. </span></p>
<p><span style="font-weight: 400;">According to the U.S. Bureau of Labor Statistics, the </span><a href="https://www.bls.gov/news.release/pdf/ocwage.pdf"><span style="font-weight: 400;">average hourly pay</span></a><span style="font-weight: 400;"> for a professional musician is $36.01. That’s for the performance — not rehearsal/practice time, composition, arranging, or any of the other effort that goes into the job. It’s important to note: this information is based on </span><i><span style="font-weight: 400;">trackable</span></i> <i><span style="font-weight: 400;">data</span></i><span style="font-weight: 400;">. The vast majority of musicians’ income is still untrackable. When John Smith plays a gig at Frank’s Tavern and gets paid with a check written to “John Smith” — there’s nothing telling the BLS that payment was for a music performance — even if it’s still reported as “income” to the IRS. Since the BLS data comes from musicians successful enough to have a recognizable, steady income as such, it’s reasonable to assume the actual average pay for a musician is far lower. In Colorado, anecdotally at least, it appears most professional musicians average between $50-$100 per gig.</span></p>
<div id="attachment_64970" style="width: 690px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-64970" decoding="async" loading="lazy" class="size-large wp-image-64970" src="https://yellowscene.com/wp-content/uploads/2023/08/Trumpeter-Steve-Illich-and-Dave-Flomberg-playing-with-Reptiles-and-Samurai-at-the-Oriental-Theater-credit-Deb-Flomberg-Rollins_August-2023_Yellow-Scene-1024x683.jpeg" alt="" width="680" height="454" srcset="https://yellowscene.com/wp-content/uploads/2023/08/Trumpeter-Steve-Illich-and-Dave-Flomberg-playing-with-Reptiles-and-Samurai-at-the-Oriental-Theater-credit-Deb-Flomberg-Rollins_August-2023_Yellow-Scene-1024x683.jpeg 1024w, https://yellowscene.com/wp-content/uploads/2023/08/Trumpeter-Steve-Illich-and-Dave-Flomberg-playing-with-Reptiles-and-Samurai-at-the-Oriental-Theater-credit-Deb-Flomberg-Rollins_August-2023_Yellow-Scene-300x200.jpeg 300w, https://yellowscene.com/wp-content/uploads/2023/08/Trumpeter-Steve-Illich-and-Dave-Flomberg-playing-with-Reptiles-and-Samurai-at-the-Oriental-Theater-credit-Deb-Flomberg-Rollins_August-2023_Yellow-Scene-768x512.jpeg 768w, https://yellowscene.com/wp-content/uploads/2023/08/Trumpeter-Steve-Illich-and-Dave-Flomberg-playing-with-Reptiles-and-Samurai-at-the-Oriental-Theater-credit-Deb-Flomberg-Rollins_August-2023_Yellow-Scene-1536x1024.jpeg 1536w, https://yellowscene.com/wp-content/uploads/2023/08/Trumpeter-Steve-Illich-and-Dave-Flomberg-playing-with-Reptiles-and-Samurai-at-the-Oriental-Theater-credit-Deb-Flomberg-Rollins_August-2023_Yellow-Scene.jpeg 2048w" sizes="(max-width: 680px) 100vw, 680px" /><p id="caption-attachment-64970" class="wp-caption-text">Trumpter Steve Illich and David Flomberg playing with Reptiles and Samurai at the Oriental Theater. Credit: Deb Flomberg-Rollins</p></div>
<h1><b>Pay to Play on the Local Stages</b></h1>
<p><a href="https://bridgingmusic.com/"><span style="font-weight: 400;">Bridging The Music Promotions LLC</span></a><span style="font-weight: 400;">, founded locally by Jonah Lipsky, now headquartered in New York, doesn’t operate according to the Centennial State’s established norms. The consensus among both proponents and detractors of BTM call it the same thing: “Pay-to-play.”</span></p>
<p><span style="font-weight: 400;">BTM books an artist for a specific event where BTM has secured a venue. That artist is responsible for selling an agreed-upon number of tickets for that event. BTM gets 100% of that revenue. For the next cohort of tickets sold above that number, the artist keeps 100%. For every ticket after that, there’s a split between the artist and BTM. If the artist doesn’t meet the number of ticket sales agreed upon in the first cohort, they are still responsible to cover the difference to BTM.</span></p>
<p><span style="font-weight: 400;">On June 21, BTM emailed me unsolicited (I founded and manage an Oingo Boingo tribute band called Reptiles and Samurai) to see about performing their “miniFEST”:</span></p>
<p style="padding-left: 40px;"><i><span style="font-weight: 400;">“Hi Reptiles and Samurai… I just wanted to see if you&#8217;re possibly available to perform on September 23rd at Denver miniFEST at Herman&#8217;s Hideaway? I have a really good lineup for this show already, but I am looking to fill a few more slots. If you are available please let me know and we can discuss. Also please note, we offer all performers a free HD video of the event, you will play in front of a new audience and we also pay very fairly based on your attendance. In general it’s such a good event for networking, expanding and growing your fanbase. Feel free to email me here or we can jump on a call.”</span></i></p>
<p><span style="font-weight: 400;">The timing was serendipitous. I had literally </span><i><span style="font-weight: 400;">just</span></i><span style="font-weight: 400;"> spoken with local musician and Colorado Musicians Union co-founder Sarah Mount (profiled in YS: “</span><a href="https://yellowscene.com/2021/06/12/spotlight-on-sarah-mount/"><span style="font-weight: 400;">Spotlight on Sarah Mount</span></a><span style="font-weight: 400;">,” June 12, 2021) a week before about BTM’s business model because of a Facebook post she published decrying this model. Her post on the topic — where multiple local musicians weighed in referring to BTM as a “scam” —  was responded to with a cease-and-desist letter from BTM’s attorney, Mateo Perez, esq. We’ll revisit that in a moment.</span></p>
<div id="attachment_64963" style="width: 690px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-64963" decoding="async" loading="lazy" class="wp-image-64963" src="https://yellowscene.com/wp-content/uploads/2023/08/sarah-mount-spotlight-on-pay-to-play_august_2023_entertainment_yellowscene.jpg" alt="" width="680" height="454" srcset="https://yellowscene.com/wp-content/uploads/2023/08/sarah-mount-spotlight-on-pay-to-play_august_2023_entertainment_yellowscene.jpg 1000w, https://yellowscene.com/wp-content/uploads/2023/08/sarah-mount-spotlight-on-pay-to-play_august_2023_entertainment_yellowscene-300x200.jpg 300w, https://yellowscene.com/wp-content/uploads/2023/08/sarah-mount-spotlight-on-pay-to-play_august_2023_entertainment_yellowscene-768x512.jpg 768w" sizes="(max-width: 680px) 100vw, 680px" /><p id="caption-attachment-64963" class="wp-caption-text">Sarah Mount</p></div>
<p><span style="font-weight: 400;">I scheduled a call via that email and ended up on the phone with Lipsky.</span></p>
<p><strong><i>(Disclosure: On that first call, I did not reveal that I was a journalist — I wanted to hear his full pitch from the perspective of an actual client.)</i></strong></p>
<p><span style="font-weight: 400;">“We use a ‘business partnership’ kind of situation,” Lipsky said. “Everyone we book must sell at least 35 tickets and the next set of tickets is profit. So if you sell 70 tickets at the base price of $22, you make $770 at that point so there is a lot of money on the back end of things </span><span style="font-weight: 400;">where you can do really well on ticket sales. We also live stream the event… We pay you $5 to $7 on each live stream order, separate from the ticket requirement, so you start making money for those right away. We give you a clear HD video of the entire event. We give you a free group video on stage on our Instagram page, and if you want an edit, it&#8217;s only $100. Based on that do you have any questions?”</span></p>
<p><span style="font-weight: 400;">“How do you handle your marketing on your end?” I asked. </span></p>
<p><span style="font-weight: 400;">“We have digital posters with all the artists on them, online calendars, we also make collages with all the people involved. Most importantly we keep everyone motivated, organizing as leaders so as to get a really good night, and with everyone selling tickets it makes it beneficial — when you don&#8217;t have that you are playing to a small audience.” Additionally, Lipsky said he sets aside some money for paid social media promotion. “Typically a couple of hundred dollars.” Lipsky said he had 12 acts lined up, each with a 30-minute slot to perform. But whether or not it actually happens at Herman’s Hideaway may be in question. </span></p>
<p><span style="font-weight: 400;">“That date in specific is a little up in the air right now,” said Joe Hoffman, talent buyer at Herman’s Hideaway, where BTM is producing the show Lipsky wanted to book my band to play. I spoke with Hoffman over the phone after I chatted with Lipsky. “That (event) was apparently booked before we took over.”</span></p>
<p><span style="font-weight: 400;">Herman’s Hideaway changed ownership in March, 2023, and the deal with BTM pre-dates Hoffman’s employment with the venue. “Bridging The Music — the way they approach things doesn&#8217;t necessarily align with the way we want to approach things. I haven&#8217;t seen a contract yet. I don&#8217;t really wanna discuss this too much, honestly, but there&#8217;s an existing contract that is probably gonna have to be honored.” </span></p>
<p><span style="font-weight: 400;">Herman’s model has been consistent for decades: Bands got paid based on attendance for their shows. It’s not pay-to-play, but acts often would be lucky to make enough to cover the cost of gas getting to the venue. Under new ownership, Herman’s is changing that model by providing a guarantee to bands, which has been lauded by performers who’ve played there since.</span></p>
<p><span style="font-weight: 400;">“The place is looking great,” said Troy Thill, a saxophonist who performed there recently with Denver-based reggae band Iron Roots. “We played on a week night and still got paid a guarantee, the sound system’s way better, they cleaned up the green room — it was a better experience all around than it was in the past.”</span></p>
<p><span style="font-weight: 400;">So, why would someone </span><i><span style="font-weight: 400;">pay</span></i><span style="font-weight: 400;"> to perform on Herman’s Hideaway’s stage? According to Hoffman, Herman’s capacity is 500. Based on the contract I received, if 12 acts are on the bill for this BTM event, and each act actually sells 35 tickets, that adds up to 420 sales just for all of the bands to </span><i><span style="font-weight: 400;">break even</span></i><span style="font-weight: 400;">. This leaves a total of 80 potential “profit-making” tickets to be sold. At $22 per ticket, that’s a pot of $1,760 to be split among 12 bands, or $146 total, </span><i><span style="font-weight: 400;">per band. </span></i></p>
<p><b>The most important takeaway from the contract Lipsky offered: The band would be on the hook for $770 to perform at this event. </b><span style="font-weight: 400;">Additionally, “streaming tickets,” as well as any tickets sold at the door,</span><b><i> do not</i></b><span style="font-weight: 400;"> qualify against the 35 tickets the band is </span><i><span style="font-weight: 400;">contractually</span></i> <i><span style="font-weight: 400;">responsible</span></i><span style="font-weight: 400;"> for. And about that contract: Lipsky made me pay a $20 “registration fee” through his online system just to </span><i><span style="font-weight: 400;">get</span></i><span style="font-weight: 400;"> a copy of the contract. As a professional musician with 30 years of experience, I’ve never been charged a fee just to </span><i><span style="font-weight: 400;">get </span></i><span style="font-weight: 400;">a contract.</span></p>
<p><span style="font-weight: 400;">All of this is to say:</span><b> This is the very definition of a pay-to-play model.</b></p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-64968" src="https://yellowscene.com/wp-content/uploads/2023/08/reptiles-and-samurai-contract-page-1_spotlight_ys_2023_08.png" alt="" width="680" height="879" srcset="https://yellowscene.com/wp-content/uploads/2023/08/reptiles-and-samurai-contract-page-1_spotlight_ys_2023_08.png 396w, https://yellowscene.com/wp-content/uploads/2023/08/reptiles-and-samurai-contract-page-1_spotlight_ys_2023_08-232x300.png 232w" sizes="(max-width: 680px) 100vw, 680px" /></p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-64969" src="https://yellowscene.com/wp-content/uploads/2023/08/reptiles-and-samurai-contract-page-2_spotlight_ys_2023_08.png" alt="" width="680" height="735" srcset="https://yellowscene.com/wp-content/uploads/2023/08/reptiles-and-samurai-contract-page-2_spotlight_ys_2023_08.png 474w, https://yellowscene.com/wp-content/uploads/2023/08/reptiles-and-samurai-contract-page-2_spotlight_ys_2023_08-278x300.png 278w" sizes="(max-width: 680px) 100vw, 680px" /></p>
<p><strong>ABOVE:</strong> <a href="https://yellowscene.com/wp-content/uploads/2023/08/BTM-Contract-1.pdf"><i><span style="font-weight: 400;">This is the contract provided by Jonah Lipsky to Reptiles and Samurai.</span></i></a></p>
<p><span style="font-weight: 400;">I paid the $20 and got the contract, which I later shared with attorney Max Hass, a partner at Holon Law Partners who specializes in entertainment law, among other areas. </span></p>
<p><span style="font-weight: 400;">“This is music vulturism at its worst,” Hass said.</span></p>
<p><span style="font-weight: 400;">“If a client handed me this contract,” he continued, “I’d tell them either don’t sign it, or we’d have to basically re-write the whole thing…There isn’t a single obligation on the side of the promoter other than this line, ‘</span><i><span style="font-weight: 400;">promoter will provide the Artist a performance slot at the event.</span></i><span style="font-weight: 400;">’ There’s a basic concept in contract law that there is an equitable exchange of obligations on a contract. Everything here is about the artists’ obligations, nothing here about what the promoter is obligated for. Nothing even about promotions or marketing. It’s dangerously close to being unenforceable in Colorado.”</span></p>
<p><span style="font-weight: 400;">Not all that surprising, considering Lipsky’s attorney’s legal tactics (assuming he drafted the contract), starting with the questionable cease-and-desist notice he sent to Sarah Mount:</span></p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-64964" src="https://yellowscene.com/wp-content/uploads/2023/08/cease-and-desist-notice_spotlight_ys_2023_08.jpeg" alt="" width="680" height="866" srcset="https://yellowscene.com/wp-content/uploads/2023/08/cease-and-desist-notice_spotlight_ys_2023_08.jpeg 402w, https://yellowscene.com/wp-content/uploads/2023/08/cease-and-desist-notice_spotlight_ys_2023_08-236x300.jpeg 236w" sizes="(max-width: 680px) 100vw, 680px" /></p>
<p><span style="font-weight: 400;">As I tried to contact Perez for comment on this article, I discovered an attorney named Mateo Perez received an </span><a href="https://drblookupportal.judiciary.state.nj.us/DocumentHandler.ashx?document_id=1042480"><span style="font-weight: 400;">official admonishment</span></a><span style="font-weight: 400;"> by the New Jersey State Supreme Court in 2013 for practicing law in the State of New York without a license for a case he tried there in 2011.</span></p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-64966" src="https://yellowscene.com/wp-content/uploads/2023/08/letter-of-admonition_spotlight_ys_2023_08.png" alt="" width="680" height="775" srcset="https://yellowscene.com/wp-content/uploads/2023/08/letter-of-admonition_spotlight_ys_2023_08.png 449w, https://yellowscene.com/wp-content/uploads/2023/08/letter-of-admonition_spotlight_ys_2023_08-263x300.png 263w" sizes="(max-width: 680px) 100vw, 680px" /></p>
<p><span style="font-weight: 400;">(Full pdf a</span><i><span style="font-weight: 400;">vailable for download <a href="https://drblookupportal.judiciary.state.nj.us/DocumentHandler.ashx?document_id=1042480"><strong>HERE</strong></a>.)</span></i></p>
<p><span style="font-weight: 400;">A search of Colorado Supreme Court’s Office of Attorney Regulation Counsel returned no results, suggesting Perez does not appear to be licensed to practice in the State of Colorado.</span></p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-64965" src="https://yellowscene.com/wp-content/uploads/2023/08/colorado-supreme-court_spotlight_ys_2023_08.png" alt="" width="680" height="864" srcset="https://yellowscene.com/wp-content/uploads/2023/08/colorado-supreme-court_spotlight_ys_2023_08.png 403w, https://yellowscene.com/wp-content/uploads/2023/08/colorado-supreme-court_spotlight_ys_2023_08-236x300.png 236w" sizes="(max-width: 680px) 100vw, 680px" /></p>
<p><span style="font-weight: 400;">A search of the New York Unified Court System revealed no records as well, suggesting that Perez is not currently licensed to practice law there either.</span></p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-64967" src="https://yellowscene.com/wp-content/uploads/2023/08/new-york-unified-court-system_spotlight_ys_2023_08.png" alt="" width="680" height="522" srcset="https://yellowscene.com/wp-content/uploads/2023/08/new-york-unified-court-system_spotlight_ys_2023_08.png 512w, https://yellowscene.com/wp-content/uploads/2023/08/new-york-unified-court-system_spotlight_ys_2023_08-300x230.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></p>
<p><span style="font-weight: 400;">Even more curious is the language in the cease-and-desist letter Mount received. Perez wrote: </span><i><span style="font-weight: 400;">“If you do not comply with this cease-and-desist then a lawsuit may be filed in the proper jurisdiction seeking monetary damages and legal fees, as well as pursuing all available legal and criminal remedies for your harassment.” </span></i></p>
<p><span style="font-weight: 400;">According to attorney Michael Gates, a partner at Foster Graham Milstein &amp; Calisher, LLP law firm in Denver, that tactic is not allowed: “Threatening criminal prosecution or administrative action to gain an advantage in a civil lawsuit negotiation is a violation of </span><a href="http://rb.gy/j6b6r"><span style="font-weight: 400;">Rule 4.5 of ABA model rule</span></a><a href="https://www.americanbar.org/groups/professional_responsibility/policy/ethics_2000_commission/meadow/#:~:text=Rule%204.5.&amp;text=(1)%20A%20lawyer%20serving%20as,is%20not%20competent%20to%20serve."><span style="font-weight: 400;">s</span></a><span style="font-weight: 400;"> adopted in most states, including Colorado,” he said.</span></p>
<p><span style="font-weight: 400;">Multiple attempts to contact Perez via email and phone have gone unanswered.</span></p>
<p><span style="font-weight: 400;">Later, I found that Lipsky had also dissolved the LLC in Colorado back in 2019. No LLC operating under that name is registered with the State of New York where Lipsky now resides, or the State of New Jersey where his attorney is located, (according to his letterhead). Between the contract, the dissolution of Lipsky’s LLC in Colorado, and the legal tactics employed by his attorney (and the fact I couldn’t reach him at all), it was time for another chat with Lipsky. </span></p>
<h1><b>The View From Backstage</b></h1>
<p><span style="font-weight: 400;">First up: the contract itself and concerns Hass raised such as the lack of obligations like promotions or marketing on BTM’s part. </span></p>
<p><span style="font-weight: 400;">“That has nothing to do with the contract at all,” Lipsky said. “This is a ticket agreement&#8230; We do supply a lot of other things, but that has nothing to do with the deal.”</span></p>
<p><span style="font-weight: 400;">“Your cancellation clause mentions plenty of obligations around the artist&#8217;s side for cancellation, but zero obligations on your side for cancellation,” I said.</span></p>
<p><span style="font-weight: 400;">“It says if anything got canceled, we’d move to a different date and time,” Lipsky said. “It also says all dates and venues are subject to change.”</span></p>
<p><span style="font-weight: 400;">“Yes. It does,” I replied. “But it also doesn’t specify any framework of time whatsoever to get rebooked. That could be what, three months, 10 years? How many bands implode after a year or two?” </span></p>
<p><span style="font-weight: 400;">I inquired about his dissolution of the LLC in Colorado in 2021. Lipsky didn’t like the line of questioning. “Why does that have anything to do with our contract?” he asked. I replied that it called into question the credibility of the business he was asking me to enter into a “partnership” with, as per our first call. Lipsky said BTM is registered as an LLC, but would not share which state it was registered in.</span></p>
<p><span style="font-weight: 400;">I revealed my identity as a reporter at this point, along with the information I uncovered about his attorney. I asked if his attorney drafted the contract. Lipsky refused to answer. I asked what other bands were on the bill, and he also refused to answer. That’s another sticking point — according to the contract he sent me, the band was on the hook to sell tickets and pay him money long before the event itself was scheduled. Trying to sell a $22 ticket to someone and telling them, “Well, my band is playing for 30 minutes and there are also 11 other bands on the bill, but I can’t tell you who those bands are,” seems like a pretty tough uphill battle. </span></p>
<p><span style="font-weight: 400;">Lipsky did clarify that the deal he offered me was not the same deal for everyone. “Let&#8217;s say like you&#8217;re a solo act and you&#8217;re like, ‘Hey, I can only sell like, like 15, 20 tickets.’ …We&#8217;re not gonna contract somebody on a 35-ticket deal that can only sell like, you know, a handful of tickets. That&#8217;s not our style at all. We have a lot of artists that have, like 10-ticket deals, 15, 20.”</span></p>
<p><span style="font-weight: 400;">Throughout our call one thing became clear – Lipsky believes in what he does and finally acknowledged that the value BTM brings to the artists it books has less to do with money and more to do about “exposure” and “networking” despite the focus of the contract. And there are other artists who agree.</span></p>
<h1><b>The View From The Stage</b></h1>
<p><span style="font-weight: 400;">KeithM McClinton is an R&amp;B/Pop artist in Chicago who also works as an extra on TV shows that have included </span><i><span style="font-weight: 400;">Empire</span></i><span style="font-weight: 400;"> and </span><i><span style="font-weight: 400;">Shameless. </span></i><span style="font-weight: 400;">McClinton first performed at a BTM event in Chicago last October and has since played BTM events in Minneapolis and Atlanta (</span><i><span style="font-weight: 400;">find out more about him at </span></i><a href="http://linktr.ee/4keithm"><i><span style="font-weight: 400;">linktr.ee/4keithm</span></i></a><span style="font-weight: 400;">).</span></p>
<p><span style="font-weight: 400;">“I knew it was pay-to-play,” McClinton said via a phone call. “To me, it was like I was booking the actual venue. You gotta pay the deposit, get a certain amount of tickets. And then you&#8217;ll get a back end of the ticket sales.” For McClinton, it wasn’t about the money.</span></p>
<p><span style="font-weight: 400;">“Even after the 25-ticket sales … There’s still not a profit, he said, laughing. “You&#8217;re not gonna get that back unless you are at least bringing in 100 people…It&#8217;s like gambling to me. But I met people; that was a success for me. I got friends in Minneapolis now because of what I did with Bridging the Music. The value is about expanding your reach, networking, and having the opportunity to grow your fan base,” McClinton said. </span></p>
<p><span style="font-weight: 400;">Ian Svagdis, drummer for the band Mojocat based in Boston, echoed the sentiment. “It was about exposure and networking,” he said. “It was great to meet a lot of the other bands — people in the scene I hadn&#8217;t met yet. We had a great experience playing, but also just backstage meeting new people.” (</span><i><span style="font-weight: 400;">Find out more about Mojocat at </span></i><a href="http://facebook.com/mojocatband)"><i><span style="font-weight: 400;">facebook.com/mojocatband</span></i><span style="font-weight: 400;">)</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Between McClinton and Svagdis’ experiences, a picture started to form that clarified things: The BTM model isn’t for professional, established musicians. It’s aimed at those just getting started. But even for novices, the Colorado Musicians Union is vehemently against the pay-to-play model.</span></p>
<p><span style="font-weight: 400;">“The Pay-to-play model…is a predatory model which ultimately serves the employers of said musicians by extracting value generated by the performers into their own pockets, while also ensuring that any losses or underselling of tickets would be at the loss of the musicians and not the employer,” said Frederick Pagnani, one of the founders of the Colorado Musicians Union. “Can we think of another job where this is the case? Are grocery baggers, clothing store cashiers, etc. expected to provide customers for the business or to pay the business when sales are short one day?”</span></p>
<p><span style="font-weight: 400;">Pay-to-play aside, even the “networking” aspect of the BTM model leaves much to be desired by Mount’s estimation. “It’s a situation where all these newcomers are getting together with each other, and what appears to be missing is leadership from the music scene,” Mount said. “There are open jams every night of the week all over the city, and they’re attended and hosted by players at every level — like the guys from Lettuce, for example. There’s so much more value for newcomers in a situation like that, as opposed to one where you’re paying to play on a stage with a bunch of other artists who are also just starting out and learning the scene.”</span></p>
<p><span style="font-weight: 400;">Ultimately, regardless of where the value lies for novice musicians, the million-dollar question remains: How does the pay-to-play business model impact the profession in general? </span></p>
<p><span style="font-weight: 400;">Ask most professional musicians in Colorado, and they’ll tell you the answer: Poorly. </span></p>
<p><i><span style="font-weight: 400;">Learn more about the Colorado Musicians Union at </span></i><a href="http://www.comusiciansunion.com"><i><span style="font-weight: 400;">www.comusiciansunion.com</span></i></a><i><span style="font-weight: 400;">.</span></i></p>
<p>The post <a rel="nofollow" href="https://yellowscene.com/2023/08/24/spotlight-on-pay-to-play/">Spotlight on Pay to Play</a> appeared first on <a rel="nofollow" href="https://yellowscene.com">Yellow Scene Magazine</a>.</p>
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