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FOR IMMEDIATE RELEASE

Contact: Paul Balaguer, Event Director

Website: www.bstrongride.com

JOIN CELESTIAL SEASONINGS® 16th ANNUAL B STRONG RIDE SATURDAY, AUGUST 8

Registration Opens for Celestial Seasonings® B Strong Ride presented by Dream Finders Homes

Proceeds Benefit B Strong Center for Integrative Care at Boulder Community Health

BOULDER, CO – March 31, 2026 – Registration is now open for the sixteenth annual Celestial Seasonings® B Strong Ride cycling event presented by Dream Finders Homes. The ride takes place on Saturday, August 8th, and funds a complete year of cancer care at the B Strong Center for Integrative Care at Boulder Community Health.

The event features four ride options starting and finishing at Celestial Seasonings in Boulder:

• Morning Thunder® Mountain Loop: 68 miles through mountains north and west of Boulder
• Red Zinger® 38 Loop: 38 miles through beautiful ranches and farms north of Boulder
• Country Peach Passion® Loop: 24 miles through rolling terrain north of Boulder
• Sleepytime® Mini B: 1 mile loop on the Celestial Seasonings campus for children 10 and under

As in years past, B Strong Ride will also feature a post-ride party with live music, outstanding food, and refreshing tea drinks at Celestial Seasonings throughout the day.

Event registration fees are $75 for adults (a $20 discount off the standard $95 fee for the first 100 riders to register) and $55 for students and riders under age 18. “Sleepytime® Mini B” registration fee is $10. To register or donate, visit bstrongride.com.

Founded in 2011, B Strong Ride has been an outstanding success, with over 10,000 riders raising over $5 million for local cancer charities to date.

As a tea company that has called Boulder, Colorado, home for more than 50 years, Celestial Seasonings is committed to positively impacting the community by supporting causes that touch the lives of many. As the title sponsor and host of B Strong Ride, the brand is proud to support local organizations that share its dedication to inspiring healthier living.

In addition to Celestial Seasonings® and Dream Finders Homes, B Strong Ride is also supported by many local and national sponsors, including:

• Platinum Sponsors: Mike Shaw Subaru and Caruso Ventures
• Gold Sponsors: MBS Capital Markets, Rocky Mountain Cancer Centers, and Tebo Properties
• Aid Station Sponsors: Mountain Brook and The Highlands at Fox Hill
• Entertainment Sponsor: Cogent Biosciences
• Official Bank Sponsor: Alpine Bank
• Additional Sponsors: Clark Hill, ETM, Governmental Management Systems, Landmark Homes, Outside, Philips, Scout Clean Energy, Subaru, Tito’s Vodka, and Umoja Biopharma
• Catering and Beer are provided by: KT’s BBQ, Snarf’s, Rio Grande, and Rush Bowls.
• Medical Support is provided by: Stadium Medical
• Media Support is provided by: KBCO and Daily Camera
• Bicycle repair service during the ride is provided by local bicycle shops: Boulder Bicycle Works, Cenna Custom Cycles, Cycleworx, Mike’s Bikes, Trek Bicycle Boulder, and Wheat Ridge Cyclery

Celestial Seasonings, Inc.

For more than 50 years, Celestial Seasonings, part of the Hain Celestial Group family of brands, has created delicious specialty teas that inspire magical moments of delight. The brand currently offers more than 90 flavorful varieties of herbal, green, black, wellness, rooibos and chai teas. Each blend is expertly crafted by our Blendmaster from the finest herbs, teas, spices, and botanicals and is presented in packaging adorned with beautiful artwork and inspiring quotes. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there’s a Celestial Seasonings® product for all the moods and moments of your day. For more information, visit celestialseasonings.com or follow Celestial Seasonings® on Facebook, Instagram, or TikTok.

About the Hain Celestial Group

Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities, and the planet through better-for-you brands. For more than 30 years, Hain has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in Hoboken, N.J., Hain Celestial’s products across snacks, baby/kids, beverages, meal preparation, and personal care are marketed and sold in over 70 countries around the world. Our leading brands include Garden Veggie SnacksTM, Terra® chips, Garden of Eatin’® snacks, Hartley’s® jelly, Earth’s Best® and Ella’s Kitchen® baby and kids foods, Celestial Seasonings® teas, Joya® and Natumi® plant-based beverages, Greek Gods® yogurt, Cully & Sully®, Yorkshire Provender®, New Covent Garden® and Imagine® soups, Yves® and Linda McCartney’s® (under license) meat-free, and Avalon Organics® personal care, among others. For more information, visit hain.com and LinkedIn.

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