In 1979, AVIA was founded on the passion to provide footwear for serious athletes. As technology advanced so did they, developing innovative shoe designs that revolutionized athletic footwear. With such designs as the Cantilever Heel, the Anatomical Cradle and FOM technology, AVIA proved to be passionate, progressive, and at the top of the game. Today, they continue to lead the performance training movement and further our dedication to endurance sports performance.