13th Annual Celestial Seasonings® B Strong Ride

BOULDER, CO – The 13th annual Celestial Seasonings® B Strong Ride presented by Dream Finders Homes with over 700 cyclists on four routes, will cycle through Boulder County on Saturday, August 12th. The event funds a complete year of cancer care at Boulder Community Health Center for Integrative Care and also benefits other cancer charities.

The event features four ride options starting and finishing at Celestial Seasonings’ headquarters in Boulder:

• Morning Thunder® Mountain Loop: 68 miles through mountains north and west of Boulder
• Red Zinger® 38 Loop: 38 miles through beautiful ranches and farms north of Boulder
• Countryside Peach Passion® Loop: 24 miles through rolling terrain north of Boulder
• Sleepytime® Mini B: 1-mile loop on Celestial Seasonings campus for children 10 and under

Participants will also enjoy an outstanding post-ride party on Celestial Seasonings’ grounds throughout the day. Highlights include live music from Jakarta, Oskar Blues beer, and food provided by Mateo, Raglin Market, KT’s BBQ, Snarf’s, Rio Grande, Rush Bowls, and Cyclhops. Families and non-riders are also invited to post-ride festivities.

Event registration is available at bstrongride.com through Wednesday, August 9th or participants can register on-site at Celestial Seasonings® the day of the event. Fees are $95 for adults and $55 for students and riders under 18. Registration for the “Mini B” (for children 10 and under) is $10.

Founded in 2011, B Strong Ride has been an outstanding success, with more than 9,000 riders raising over $4 million for local cancer charities to date.

“At Celestial Seasonings we strive to positively impact our community and support a cause that touches the lives of so many,” said Tim Collins, General Manager. “We’re honored to be the title sponsor and host of the B Strong Ride that gives back to great local organizations whose mission is aligned with our commitment to helping people live healthier and happier lives.”

In addition to Celestial Seasonings® and Dream Finders Homes, B Strong Ride is also supported by many local and national sponsors, including:

Platinum Sponsors:
Mike Shaw Subaru and The Caruso Foundation

Gold Sponsors:
MBS Capital Markets, Rocky Mountain Cancer Centers and Tebo Properties

Aid Station Sponsors:
Mountain Brook and The Highlands at Fox Hill

Entertainment Sponsor:
Cogent Biosciences

Official Bank Sponsor:
Alpine Bank

Additional Sponsors:
Boulder Radiologists Inc, Editas Medicine, ETM, Governmental Management Systems, Landmark Homes, Laszlo Law, Philips, Subaru, Tito’s Vodka and Umoja Biopharma

Catering and Beer are provided by:
Oskar Blues, Mateo, Raglin Market, KT’s BBQ, Snarf’s, Rio Grande, Rush Bowls and Cyclhops.

Medical Support is provided by:
Stadium Medical and University of Colorado EMS

Media Support is provided by:
KBCO and Daily Camera

Bicycle repair service during the ride is provided by local bicycle shops:
Ltd Cycleworx, Trek Bicycle Boulder, Wheat Ridge Cyclery, Cenna Custom Cycles, Full Cycle/Colorado Multi Sport and Boulder Bicycle Works

Celestial Seasonings, Inc.
For more than 50 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group Nasdaq: HAIN) has created delicious specialty teas that add magic to every moment. The brand currently offers more than 90 flavorful varieties of herbal, green, black, wellness, rooibos and chai teas. Each blend is expertly crafted by our Blendmaster from the finest herbs, teas, spices and botanicals and is presented in packaging adorned with beautiful artwork and inspiring quotes. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there’s a Celestial Seasonings® product for all the moods and moments of your day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.