Book Launch for Steve Weil of Rockmount Ranch Wear

Rockmount Ranch Wear will host a launch for owner Steve Weil’s newest book, Rockmount Legends: Celebrities in Classic American Fashion, which tells the story of how a three-generation Colorado business helped define Americana by celebrating individuality, rebellion, and personal style. Written by third-generation CEO & chief creative officer Steve Weil, this book is a tribute to a brand that didn’t follow fashion but shaped it.

Steve says that everything has a story, and this book captures many of the moments that have shaped his small, family-run company in LoDo, whose reach has extended around the world over its 80 years. Rockmount Legends traces three generations of Weil storytelling, starting with Elvis Presley and growing into 200+ stories about icons of rock and ranch.

The book is published by Gibbs Smith Publishing, distributed by Simon & Schuster, and available for purchase at Rockmount Ranch Wear for $40.