Colorado’s Sweetheart City Launches 79th Valentine’s Season

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Loveland, Colorado hosts the largest Valentine Re-mailing Program, the beloved Sweetheart Festival, Group Wedding and more

Valentine’s season is officially underway in Loveland, Colorado, the nation’s Sweetheart City. The 79th annual celebration includes the largest of its kind Valentine Re-Mailing Program, the annual Sweetheart Festival, exclusive offerings such as Valentine-themed wine, beer, candy, cupcake, and coffee, the Loveland Sweetheart Classic 4-mile race, and the Valentine Group Wedding. All these Valentine’s season activities and events are scheduled throughout February.

“We are excited to celebrate 79 years of sharing love worldwide! Each year, the Valentine season in Loveland continues to captivate hearts,” said Mindy McCloughan, president of the Loveland Chamber of Commerce. “There’s no more meaningful way to spread love, joy, and hope than through a heartfelt Valentine from the Sweetheart City. This year’s designs and messages reflect our ongoing dedication to kindness and connection. Continuing this cherished tradition is especially important as we remind the world that love is the most beautiful gift we can give and receive.”

Loveland’s Valentine Re-Mailing Program
The 2025 official Loveland Valentine card, collector’s stamp (also known as a cachet) and postmark were announced this week. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office.

2025 Collector’s Envelope Artwork, Remailing Program Deadlines Announced

The 2025 cache artwork was designed by Corry McDowell and includes the following verse written by Jeanne Perrine:

To get this special 2025 collector’s envelope artwork and postmark, package pre-addressed, pre-stamped Valentines in a larger First-Class envelope. Send the envelope to Postmaster – Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients.
The official Valentine drop location sponsors include Independent Financial and Elevations Credit Union. Drop off self-addressed, stamped Valentine envelopes at these locations, as well as the Chamber of Commerce, Visitors Center and The Loveland Post Office (446 E. 29th St. Loveland, CO 80538 & 601 Cleveland Ave Loveland, CO 80537). The post office will accept Valentines dropped off in the red mailbox displayed in the lobby from Jan. 10-Feb. 10, 2025.

Elevations Credit Union members can get free stamps for their Valentines from Jan. 8- Feb. 10 at the Loveland Branch. The Loveland branch will have valentine/heart stamps for all members who would like to drop their valentines at the mailbox in the branch (limit 20 per member).

Mailing Deadlines:

• · Jan. 29, 2025 | International mail deadline
• · Feb. 7, 2025 | Continental U.S deadline
• · Feb. 10, 2025 | Colorado deadline (within the state)

2025 Collectible Valentine Card

The 2025 Valentine card was designed by Tiffany Villavicencio. The card design features a heart-shaped flurry of snowflakes. The card verse was also created by Tiffany Villavicencio.

A winter wish this Valentine’s Day,

As snowflakes drift along their way.

Each flake unique, like the love we share,

From The Sweetheart City, showing we care

Valentine cards can be purchased online at Loveland.org for $12 (which includes the card, printing, processing and postage). All cards purchased through Loveland.org will automatically go through the re-mailing program.

The 2025 collectible cards may also be purchased in person at the following retailers: Loveland Visitors Center, B Sweet Cupcakes, Olive and Herb, Columbine Drug, Club Loveland, Loveland Good Sam, Barnyard Vet & Pet Supply, Independent Financial, Loveland Museum & Gallery, Adams Bank & Trust, Rowes Flowers, Safeway Downtown, Safeway (Taft/Eisenhower), Safeway (Wilson/Eisenhower), King Soopers (Orchards), King Soopers (Eagle Dr.), Walmart (65th Ave), and Walmart (Denver Ave.)

Valentine cards may be dropped off Jan. 10-Feb. 10, 2025 at the Loveland Visitors Center (5400 Stone Creek Circle, Suite 200) or any of the other five locations listed here.

Valentine Season Events & Experiences
Look up! 408 hearts with love notes will soon line the streets of Loveland. The visual displays of love in the Sweetheart City are the signature large Valentine hearts provided by Loveland’s Thompson Valley Rotary Club. Hearts are listed online for sale in December and sell out within hours!

The Loveland Sweetheart Festival

Feb. 14-15, 2025

Get ready for the Sweetheart Festival 2025 in downtown Loveland, an unforgettable celebration for lovers, families, and friends. Experience the fun Friday, Feb. 14, from 5-9 p.m. and Saturday, Feb. 15, from 10 a.m.-8 p.m., as 4th Street transforms into a vibrant hub of joy and festivities. Enjoy live entertainment, live music, and the Loveland Flea Market featuring over 30 vendors. Indulge in delicious beer, wine, sweet treats, and mouthwatering food from fantastic food trucks. Plus, on 3rd street in the Foundry Plaza don’t miss out on children’s activities, the community stage, and a special QR code that unlocks exclusive promotions from the downtown businesses. Learn more at lovelandsweetheartfestival.com.

Loveland Lights at Chapungu

Jan. 31 – Feb. 16 SPECIAL LIVE NIGHT on Feb. 8

Centerra announces the return of Loveland Lights LIVE! In partnership with the stunning Loveland Lights display at Chapungu Sculpture Park taking place from Feb. 1-16. Visit on Saturday, Feb. 8, from 5-8 p.m. for a magical evening under the stars including a lively dueling pianos performance. Sip on the official Sweetheart beer and wine of 2025, and explore the park, where over 300,000 sparkling lights will set the perfect romantic backdrop. Get more information at visitloveland.com/loveland-lights.

Colorado Eagles Hockey Sweetheart Game

Feb. 12, 2025

The Colorado Eagles and the City of Loveland are excited to team up for the Sweetheart Game on Wednesday, Feb. 12 versus the San Jose Barracuda at Blue Arena. For the third season in a row, the Eagles and Visit Loveland will host the Sweetheart Game. Events include:

• · Fans can enter to win one of 150 “Sweetheart City Packs” via Eagles social media beginning the last week in January including two tickets to the game and a gift bag from Visit Loveland.
• · Red and Pink light up sticks provided by the City of Loveland upon entrance to the game for the first 2,500 fans in attendance.
• · Stop by the Visit Loveland booth and show which person or player you Love by filing out a “I Love _______” sign.
• · Enter to win a team-signed jersey.
• · Fun for the whole family at this marquee game during the Valentine’s season.

Valentine Group Wedding

Feb. 14, 2025

Loveland’s 9th annual celebration of commitment to love returns, promising an enhanced experience for 2025. This year the wedding and vow renewal ceremony takes place at the stunning Sweet Heart Winery & Event Center. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland’s iconic LOVE or HEART sculptures, and a chance to win a huge gift basket and prizes. Cost is $150 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by BIG DEAL Company, in partnership with the Sweet Heart Winery, Visit Loveland and the Loveland Chamber.

2025 Sweetheart Classic 4-miler

Feb. 15, 2025

Loveland’s Sweetheart Classic, presented by Redemption Church, returns at 9 a.m. on Feb. 15, 2025. The four-mile race starts in downtown Loveland and the awards will be held downtown.

LOVE Hot Air Balloon Rides

Feb. 15, 2025

Ride in the famous “Love Balloon” Valentine’s weekend in the Sweetheart City! Rides take place on Feb. 15 from 7 a.m. to 9 p.m. at The Ranch Events Complex at 5280 Arena Circle. The cost is $25 per person and a waiver is required. The minimum age is 6 years old and adults must be in relatively good health (no broken bones, no mobility issues, and no pregnant women). No restrooms are available on site and all rides are weather dependent. Contact: John Bell at 970-300-3332 or visit lovehotairballoonrides.com/.

Heartfelt Indulgences

2025 Loveland Valentine Wine

Sweet Heart Winery will feature its Cabernet Sauvignon from Alexander Valley, Calif. Rich, beautiful, and undeniably sexy, this wine is crafted with love and passion.

2025 Loveland Valentine Coffee
The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee to produce the 2025 official Loveland Valentine coffee. Top of The Lake Coffee proudly announces the 2025 Sweetheart coffee flavor: Cinnamon Roll. The perfect blend of vanilla and cinnamon!

2025 Valentine Beer

Founded in 2010, Grimm Brothers Brewhouse is Loveland’s oldest brewery. Once upon a time Grimm Brothers, in collaboration with the Loveland Chamber of Commerce and Visit Loveland, brewed a beer for the Sweetheart City. It was said that beer, known as The Bleeding Heart, held mystic powers. When consumed on a full moon, The Bleeding Heart was said to show you your heart’s true desire. This will be the 14th version of The Bleeding Heart release.

2025 Valentine Candy

Colorado Candy Company is proud to feature a cinnamon flavored heart-shaped candy. The Cinnamon Sweethearts candy is made exclusively for the Sweetheart City and sold at Centerra Hallmark and Loveland Visitors Center.

2025 Valentine Cupcake

B Sweet Cupcakes announces its Valentine Cupcake flavor for the season of love. “Red Velvet Kiss” is a light chocolate-infused red velvet cake, swirled with cream cheese morsels, topped with airy vanilla cream cheese frosting, coated in heart red sugar and kissed with a chocolate.

NEW: Valentine Candle

Kinzie Sargent, age 10, is selling candles for a cause. A portion of her candles sold at the Loveland Visitors Center benefit the House of Neighborly Services.

NEW FEATURE: The Namaqua Heart

Romance illuminates the sky in Loveland. Life Scout, Noah Kreutzer, with Troop 314 built and installed an LED heart on Namaqua Ridge to shine during the Valentine’s season. Noah has loved the existing Holiday Star since he was a young child. Adding a heart to the existing infrastructure of the star seemed like a natural fit for The Sweetheart City. The Heart is lit now until after Valentine’s Day, shining over Loveland.

2025 Miss Loveland Valentine

Miss Loveland Valentine 2025, Ella Pettit, is sponsored by Loveland’s Thompson Valley Rotary Club. Ella is a senior at Loveland High School and actively involved in her community, volunteering through her church and engaged in various clubs and activities at school while serving as the captain of her soccer team.

About the Loveland Chamber of Commerce
Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 650 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today’s economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit Loveland.org.

About Visit Loveland
There’s so much to love about Colorado’s Sweetheart City. Tucked into the base of the Front Range to the north, Loveland’s location makes it the ideal jumping off point for exploration, and a destination unto itself. Loveland is best known as the land of love, where Valentine’s Day lasts all season long and love is pledged year-round at Loveland’s two LOVE lock sculptures. An ode to the city’s love affair with the sculptural arts, these tributes to amore share the stage with four sculpture gardens, two bronze foundries, and a finishing house. This fondness for the arts inspires abundant live entertainment, from Colorado Eagles games and big-name concerts at the Blue Arena, to live music and line dancing at the honky-tonk downtown. Outside, Loveland’s landscape beckons with vibrant Natural Areas to explore, an impressive collection of lakes to dip into, rock formations and desert valleys to navigate, and the storied Big Thompson River to chase. All roads eventually lead to Loveland’s historic downtown streets, lined with tempting shops, restaurants and galleries, and adorned with a smattering of sculpture, of course. Everything you love is here in the heart of Northern Colorado.