Colorado Music Hall of Fame Creates Colorado Music Survey and Three-Year Action Plan

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DENVER, Colo. – Monday, December 9, 2024 – Colorado Music Hall of Fame (The Hall) invites residents, visitors and music and tourism stakeholders to share their vision for Colorado’s music scene through a newly launched survey. Survey participants will have the chance to win two tickets to a 2025 Red Rocks show (exclusions apply). This initiative aims to gather diverse perspectives to help craft a comprehensive music tourism strategy that will guide Colorado’s music industry forward.

Take the Survey – https://www.surveymonkey.com/r/COMusic

With $20,000 of funding awarded by the Colorado Tourism Office (CTO) 2024-2025 Tourism Management Matching Grant, The Hall is collaborating with Mission2Market (M2M), a Colorado-based destination consulting firm, to develop a three-year plan to nurture, fortify and advance music tourism initiatives and projects across the state. Together, The Hall and M2M have established six regional task forces comprising the music industry leaders and tourism professionals. These task forces are dedicated to identifying and prioritizing opportunities for music tourism development across the state.

“This is an exciting opportunity to align Colorado’s rich music history with its tourism and economic development goals,” said Karen Radman, Executive Director, Colorado Music Hall of Fame. “We’re calling on everyone who loves music to give their input—whether you’re a visitor, resident or industry stakeholder—to help shape the future of Colorado’s music tourism initiatives.”

Your Voice Matters: Survey Details

The survey, now open, is designed to capture insights on key areas of focus, challenges, and opportunities for advancing Colorado’s music scene.

Who Should Participate?
Visitors: Share how music influences your travel experiences in Colorado.
Residents: Voice your ideas for supporting music and cultural experiences.
Stakeholders: Musicians, music industry professionals (venue owners, promoters, gig workers, etc.), local businesses, tourism professionals and community leaders are encouraged to provide their perspectives on the intersection of music and tourism.
Incentive for Participation

As a thank-you for participating, respondents will be entered into a drawing to win two tickets to a 2025 Red Rocks show (exclusions apply), offering a chance to experience live music at one of the world’s most iconic venues.

The survey link will be available on the Colorado Music Hall of Fame website and distributed through email, social media, local blogs and on-site events.

What’s Next?

The feedback gathered will guide the development of a statewide action plan to strengthen Colorado as a music destination and create new opportunities for the music industry, residents, businesses, and visitors alike.