CoCo Comes to Life: Colorado’s Future Passenger Train Unveils Bold New Brand

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CoCo Comes to Life: Colorado’s Future Passenger Train Unveils Bold New Brand

Nearly 26,000 Coloradans helped choose the name. Now CoCo has a look and personality all its own.

Photo Courtesy of Front Range Passenger Rail District.

DENVER (July 12, 2026) – Meet CoCo.

The Front Range Passenger Rail District unveiled the new brand for the Colorado Connector, or “CoCo,” giving Colorado’s future express intercity passenger train a bold, recognizable personality as the project advances toward service in 2029.

Trustworthy and purposeful, yet fun, lighthearted and full of personality, CoCo is designed to reflect the culture, character and communities of Colorado’s Front Range. The new brand gives Coloradans their first look at the personality behind the future passenger train they helped name.

“Nearly 26,000 Coloradans gave us more than a name. They gave this train a personality,” said Sal Pace, general manager of the Front Range Passenger Rail District. “CoCo is approachable and full of life, while reflecting the serious purpose behind what we are building. It gives Coloradans a brand they can recognize, make their own and grow with as we create a new way to connect our state.”

CoCo’s new brand made its public debut Sunday at a launch event bringing together community partners, elected officials, and supporters. Confident and trustworthy, with a fun, lighthearted spirit, CoCo draws its personality from the people, places, and unmistakable character of Colorado’s Front Range.

The unveiling comes as Colorado builds momentum toward passenger train service through an approach unlike any other in the country. For the first time in the nation, Amtrak, BNSF Railway, Union Pacific Railroad, the Regional Transportation District and state leaders have come together behind a groundbreaking approach to delivering intercity passenger train service.

By doing the hard work upfront, forging critical partnerships, using existing tracks and advancing service in phases, Colorado is building the foundation for delivery before construction begins. It is a first-of-its-kind model designed to move passenger train service from decades of discussion to reality.

CoCo is on track to launch its first phase of service in 2029, connecting Denver and Fort Collins with stops in Westminster, Broomfield, Louisville, Boulder, Longmont and Loveland. With additional funding, service is planned to expand south to Pueblo within five years, ultimately connecting 12 communities along the Front Range.

As the project advances, the new CoCo brand will begin appearing across digital platforms, public materials, community events and future passenger communications, giving Colorado’s future passenger train a recognizable identity well before the first train leaves the station.

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