Facebook   Twitter   Instagram
Current Issue   Archive   Donate and Support    

12th Annual Celestial Seasonings® B Strong Ride Hits the Road August 13th


Editor’s Note: Press Releases are provided to Yellow Scene. In an effort to keep our community informed, we publish some press releases in whole.

B Strong Ride – start: B Strong Ride – Start of the 68-mile Mountain Loop

Proceeds Benefit Boulder Community Health Center for Integrative Care and other local cancer charities

Boulder, CO – Aug 2, 2022 – The 12th annual Celestial Seasonings® B Strong Ride presented by Mike Shaw Subaru will take more than 700 cyclists on four routes through Boulder County on
Saturday, August 13th. The event funds a complete year of cancer care at Boulder CommunityHealth Center for Integrative Care and also benefits other cancer charities.

B Strong Ride: B Strong Ride – Left Hand Canyon

The event features four ride options starting and finishing at Celestial Seasonings in Boulder:

  • Morning Thunder Mountain Loop: 68 miles through mountains north and west of Boulder
  • Red Zinger 38 Loop: 38 miles through beautiful ranches and farms north of Boulder
  • Countryside Peach Passion Loop: 24 miles through rolling terrain north of Boulder
  • Sleepytime Mini B: 1-mile loop on Celestial Seasonings campus for children 10 and under


B Strong Ride – start 24 m: B Strong Ride – Start of the 24-mile Countryside Loop

Participants will also enjoy an outstanding post-ride party at Celestial Seasonings throughout the day. Highlights include live music from Jakarta, Oskar Blues beer, and food provided by Mateo, Raglin Market, KT’s BBQ, Snarf’s, Rio Grande, Rush Bowls, Chicken Jack’s and Cyclhops. Families and non-riders are also invited to post-ride festivities.

B Strong Ride – Mini B: The Children’s “Mini B” Portion of the B Strong Ride.

Event registration is available at bstrongride.com through Wednesday, August 10th or participants can register on-site at Celestial Seasonings the day of the event. Fees are $95 for adults and $55 for students and riders under 18. Registration for the “Mini B” (for children 10 and under) is $10.

Founded in 2011, B Strong Ride has been an outstanding success, with more than 8,500 riders raising over $3.5 million for local cancer charities to date.

“Celestial Seasonings strives to make a positive impact on our community and to support a cause that touches the lives of so many,” said Tim Collins, General Manager. “We’re honored to be the title sponsor and host of the B Strong Ride that supports great local organizations whose mission is aligned with our commitment to helping people live healthier and happier lives.”

B Strong Ride – festival: B Strong Ride Post-Ride Festivities at Celestial Seasonings

In addition to Celestial Seasonings® and Mike Shaw Subaru, B Strong Ride is also supported by a number of local and national sponsors, including:

Platinum Sponsors:
Dream Finders Homes, The Caruso Foundation, Rocky Mountain Cancer Centers, Cogent Biosciences and Tebo Properties

Gold Sponsor:
MBS Capital Markets

Entertainment Sponsors:
Mountain Brook and The Highlands at Fox Hill

Official Bank Sponsor:
Alpine Bank

Additional Sponsors:
Boulder Radiologists Inc, Drake Family Foundation, Editas Medicine, ETM, Gastroenterology of the Rockies, Governmental Management Systems, Landmark Homes, Laszlo Law, One Bar, Orbea, Philips, Subaru, Tito’s Vodka and Zayo

Catering and Beer are provided by:
Oskar Blues, Mateo, Raglin Market, KT’s BBQ, Snarf’s, Rio Grande, Rush Bowls, Chicken Jack’s and Cyclhops.

Medical Support is provided by:
Stadium Medical, Zoll and University of Colorado EMS

Media Support is provided by:
KBCO and Daily Camera

Bicycle repair service during the ride is provided by local bicycle shops:
Ltd Cycleworx, Trek Bicycle Boulder, Wheat Ridge Cyclery, Cenna Custom Cycles and Boulder Bicycle Works

Celestial Seasonings, Inc.
For nearly 50 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc., Nasdaq: HAIN) has created delicious specialty teas that add magic to every moment. The brand currently offers more than 90 flavorful varieties of herbal, green, black, wellness, rooibos and chai teas. Each blend is expertly crafted by our Blendmaster from the finest herbs, teas, spices and botanicals and is presented in packaging adorned with beautiful artwork and inspiring quotes. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there’s a Celestial Seasonings® product for all the moods and moments of your day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.

Leave a Reply