Join Celestial Seasonings 12th Annual B Strong Ride Saturday, August 13

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Boulder, CO – Registration is now open for the twelfth annual Celestial Seasonings® B Strong Ride cycling event presented by Mike Shaw Subaru. The ride takes place on Saturday, August 13 and funds a complete year of cancer care at Boulder Community Health Center for Integrative Care and also benefits other cancer charities. The event features four ride options starting and finishing at Celestial Seasonings in Boulder:

• Morning Thunder® Mountain Loop: 68 miles through mountains north and west of Boulder
• Red Zinger® 38 Loop: 38 miles through beautiful ranches and farms north of Boulder
• Countryside Peach Passion® Loop: 24 miles through rolling terrain north of Boulder
• Sleepytime® Mini B: 1 mile loop on Celestial Seasonings campus for children 10 and under

As in years past, B Strong Ride will also feature a post-ride party with outstanding food and an exceptional slate of live music at Celestial Seasonings throughout the day. Event registration fees are $75 for adults (a $20 discount off the standard $95 fee for the first 100 riders to register) and $55 for students and riders under age 18. “Sleepytime Mini B” registration fee is $10. Fundraising for the event’s beneficiaries is encouraged but not required. To register or donate, visit bstrongride.com. Founded in 2011, B Strong Ride has been an outstanding success, with more than 7,500 riders raising over $3.5 million for local cancer charities to date. “Celestial Seasonings strives to make a positive impact on our community and to support a cause that touches the lives of so many,” said Tim Collins, General Manager of Marketing. “We’re honored to be the title sponsor and host of the B Strong Ride that supports great local organizations whose mission is aligned with our commitment to helping people live healthier and happier lives.”

In addition to Celestial Seasonings® and Mike Shaw Subaru, B Strong Ride is also supported by many local and national sponsors, including:

Platinum Sponsors: Caruso Foundation, Rocky Mountain Cancer Centers, Tebo Properties and Dream Finders Homes

Gold Sponsor: MBS Capital Markets

Official Bank Sponsor: Alpine Bank

Additional Sponsors: Boulder Radiologists Inc, Drake Family Foundation, Gastroenterology of the Rockies, Global Management Systems, Hershey, HMS Development, Laszlo Law, One Bar, Philips, Subaru, Zayo

Catering and Beer are provided by: Oskar Blues, Mateo, Raglin Market, Rush Bowls, Snarf’s, Rio Grande, Chicken Jack’s and KT’s BBQ

Medical Support is provided by: Stadium Medical, Zoll and University of Colorado EMS

Media Support is provided by: KBCO, KOA and Daily Camera

Bicycle repair service during the ride is provided by local bicycle shops: Ltd Cycleworx, Trek Bicycle Boulder, Wheat Ridge Cyclery, Mobile Bike Man and Full Cycle / Colorado Multisport

Celestial Seasonings, Inc. – For nearly 50 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc., Nasdaq: HAIN) has created delicious specialty teas that add magic to every moment. The brand currently offers more than 90 flavorful varieties of herbal, green, black, wellness, rooibos and chai teas. Each blend is expertly crafted by our Blendmaster from the finest herbs, teas, spices and botanicals, and is presented in packaging adorned with beautiful artwork and inspiring quotes. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there’s a Celestial Seasonings® product for all the moods and moments of your day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.