Founders of Bounce Empire Launch Immersive Empire, a Next-Generation Entertainment Destination

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The new destination, located between Denver and Boulder, blends immersive attractions, cinematic gameplay, nightlife-quality production and cutting-edge robotics into a first-of-its-kind social entertainment experience, bringing the best attractions from around the world to Colorado.

Anna Hearth, Junior Publicist, Prim + Co, [email protected]

Lafayette, Colo. (May 14, 2026) – Launching later in summer 2026, Immersive Empire is the newest concept from the founders of Colorado’s largest inflatable amusement park, Bounce Empire. Designed to feel more like a social entertainment destination than a traditional arcade or amusement venue, Immersive Empire blends cutting-edge technology with cinematic attractions, exceptional hospitality, an elevated atmosphere, and nightlife-quality production.

Located at 1380 S. Public Road, Suite B, in Lafayette, Immersive Empire features six fully immersive attractions designed to engage a broad audience. While family-friendly, the concept was thoughtfully created to resonate with teens, adults, corporate groups and nightlife audiences alike.

Attractions include:

• Motion Madness: Step inside a 270-degree immersive motion attraction where cinematic visuals and synchronized movement transport up to eight players through 10 themed adventures, offering guests a chance to experience some of the most high-definition technology the Asian market has to offer.
• Playbox: A high-energy interactive throwing gaming arena where speed and teamwork control the gameplay across nine different games.
• Gold Rush Saloon: A Wild West-inspired immersive shootout experience combining interactive gameplay and advanced projection technology inside a richly detailed 1800s-style saloon.
• Action: A live-action interactive gaming showdown where players compete inside a reactive challenge room combining speed, teamwork, lights and physical playability.
• Mulligan’s Challenge: Inspired by Pebble Beach’s iconic Hole 7, guests step inside Colorado’s largest and completely immersive golf simulator. Also features a la carte mode as well, where guests can win a $5,000 cash prize for a hole-in-one.
• The Dome: A 42-foot-wide immersive LED environment and visual centerpiece inspired by large-scale festival production.

Guests can also enjoy robotic concessions, including a customizable cotton candy robot that creates 16 unique designs and a robotic café serving more than 100 specialty beverage combinations. The offering expands even further with multiple 3D toy printers creating custom keepsakes on-site.

The idea was inspired by Founder and Owner James Hay-Arthur’s international travels, where he encountered cutting-edge robotic concessions and experiential attractions that seamlessly blended technology with entertainment. Drawing from experiences in Asia and Europe, Hay-Arthur envisioned a space that would bring that same level of innovation and immersion to Colorado.

“We set out to design what the future of entertainment could look and feel like,” Hay-Arthur said. “It became a creative pursuit, shaping an entirely new kind of world where imagination leads the experience. With Immersive Empire, every detail was intentionally crafted to transport guests somewhere unexpected, creating an environment that sparks curiosity and a sense of discovery at every turn.”

Admission for Immersive Empire is $24 and includes the ability to access each core attraction once, including Playbox, Gold Rush Saloon, Action, Motion Madness and Mulligan’s Challenge. Mulligan’s Challenge is available for guests 16 and older; those under 16 receive two Playbox passes in its place.

For guests looking to customize their visit, Immersive Empire also offers à la carte pricing: Playbox and Gold Rush Saloon are $4 per gameplay, Action and Motion Madness are $8 per gameplay and Mulligan’s Hole-in-One Challenge is $20 for five balls for the chance to win $5,000.

“Immersive Empire is a natural evolution of what we started with Bounce Empire,” Head of Expansion and Chief Entertainment Officer Bradley Roulier said. “Today, people are craving experiences they simply can’t get at home or online. We saw an opportunity to go beyond inflatables and design something that feels social, transportive, interactive and energetic all at once. An all-encompassing environment that brings people together and delivers that same sense of excitement we’re known for, in a completely new way.”

Thoughtfully integrated within Bounce Empire, Immersive Empire allows guests to seamlessly explore both concepts within a shared footprint while maintaining distinct environments and ticketing for each. Immersive Empire guests can enjoy Bounce Empire’s 21+ ultra lounge and cocktail bar, sports theater with a 128-inch screen, terrace overlooking the Flatirons, luxurious lounge seating, seven-star massage pods and elevated, farm-fresh fast casual dining.

Immersive Empire opens to the public in summer 2026. Open daily over the summer, with late-night hours on Fridays and Saturdays. For additional information, reservations, pricing and more, visit ImmersiveEmpire.io.

About Immersive Empire

Immersive Empire is a next-generation entertainment destination in Lafayette, Colorado founded by the team behind Bounce Empire, the world’s largest inflatable amusement park. Located at 1380 S. Public Road, Suite B, the venue redefines social entertainment through immersive attractions, cinematic-style gameplay, cutting-edge robotics and nightlife-inspired production, all within a first-of-its-kind interactive experience. Integrated within Bounce Empire, Immersive Empire also features the 21+ Rubbish Cocktail Bar, locally sourced dining at Bounce Bistro, luxurious lounge spaces designed for connection and breathtaking views overlooking the Flatirons. From elevated food and beverage offerings to highly interactive entertainment, every element is built around atmosphere, creating a destination for nights out, group gatherings, corporate experiences, milestone celebrations and more. For additional information, visit ImmersiveEmpire.io.

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