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Flatirons Food Film Festival Announces “What You Eat Matters” | Press Release


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Flatirons Food Film Festival Announces “What You Eat Matters” on November 14th, Its Last Event Before Jan.28 – Nov. 5 Festival


ROOT Marketing & PR

Kuvy Ax kuvy@rootmarketingpr.com 720.329.7327

Emily Tracy emily@rootmarketingpr.com 919.449.4803

WHO: The Flatirons Food Film Festival.

WHAT: The Flatirons Food Film Festiva l (FFFF) has announced details for What You Eat Matters, an online health and nutrition series, offering dinner pairings from local restaurants, feature films, and speakers like Ann Cooper, Director of Food Services for Boulder Valley School District ; Kayla Birdsong, Executive Director of The GrowHaus; and Dr. Kristine Madsen of the UC-Berkeley School of Public Health and the Berkeley Food Institute.

What You Eat Matters online health and nutrition series will take place on Saturday, Nov. 14. Its two programs offer streaming films, Sugar Coated and the community version of In Defense of Food. Each will also include small group conversations and a panel discussion and Q&As through Zoom. As part of their virtual Festival experience, viewers can purchase healthy dinners from recommended restaurants to eat while watching In Defense of Food from the comfort of home.

2:30 p.m.: Viewers can watch Sugar Coated, a documentary about the health effects of sugar, the sugar industry’s cover-up of them for four decades, and what we can do to consume less sugar. Speakers include Martha Carlin of The BioCollective, Dr. Kristine Madsen of the School of Public Health at UC-Berkeley and the Berkeley Food Institute, and Tessa Hale and Christina Edstrom from Boulder County Public Health.

6:30 p.m.: Viewers can watch the community version of In Defense of Food with best-selling author Michael Pollan, who will deliver a taped introduction to the film. It chronicles Pollan’s journey to find out what we should eat to be healthy. He talks with medical professionals, conducts cross-cultural studies, and tours programs where youths learn how to cook with farm fresh ingredients. Speakers include Ann Cooper, Director of Food Services for Boulder Valley School District, and Kayla Birdsong, Executive Director of GrowHaus.

Fresh Thymes Eatery and Scratch Kitchen in Boulder, Colo. Morning Glory Cafe in Lafayette, Colo. and Somebody People in Denver will offer pre-ordered healthy food dinners paired with In Defense of Food.


  • 2:30-5:15pm: Sugar Coated program

  • 5:15-6:30pm: Break

  • 6:30-9:15pm: In Defense of Food program

  • Speakers for post-film small group conversations and panel discussion and Q&A via Zoom

  • A $10 viewing fee per film, $16 when purchased together

  • Tickets: https://watch.eventive.org/flatironsfoodfilm

After each ticket sale, the virtual festival ticketing and viewing system will send a confirmation message with a link to the movie and a Zoom link for the live presentation. It will also send a reminder before the events. Those who can’t join the live presentation can still access the film and recorded post-film panel discussion and Q&A until midnight on Sunday, Nov. 22.

Check the Festival Facebook page for the latest information on “What You Eat Matters” events.

This series was made possible by a grant from the Lafayette Arts Commission of the City of Lafayette, Colo.

Some details regarding the 8th Annual Flatirons Food Film Festival, kicking off Jan. 28, have been released. With its 10 feature films and three short film programs, the festival will virtually travel around the world and in time. It touches down in the Peruvian Amazon to spend time with cacao farmers; Chiapas, Mexico to learn about a Mayan coffee grower collective’s big plans,=; a house visit with Louis XIV and the master chef who prepares his food; and in San Francisco to follow Memphis Meats and its effort to create a viable business growing meat from cells.

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Photos are available here.

About Flatirons Food Film Festival

The Flatirons Food Film Festival is a multi-day feast celebrating exceptional culinary cinema from various nations. It screens a diverse representation of films in format, both dramatic and documentary, and subject matter, from political issues to the pleasure of cooking, eating, and drinking. Expert speakers and related events accompany the films. The 8th Festival is scheduled for Jan. 28-Feb. 5, 2021. For more information, please visit www.flatironsfoodfilmfest.org , Facebook, Twitter, and Instagram. For interviews with Julia Joun, Director of the Flatirons Food Film Festival, contact Kuvy Ax at ROOT Marketing & PR: kuvy@rootmarketingpr.com or 720.329.7327.


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